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When you run site on Joomla! you should know some tips about how to get to search engines index and make sure your pages are properly processed. This is really important to help the customers find your site. If your site is on the first page of search results list you will get more visitors and probably more customers. Discarding standard SEO tools and techniques we are going to looks at three important areas that are specific to Joomla! site. 1. SEF extensions, friendly URLS. There are number of SEO components for Joomla! that may be really helpful:
2. Supplemental results
Supplemental result is URL that is contained in Google’s secondary database of pages of less importance. A supplemental page will still rank in search results, but only if there are not enough pages in the main index that are returned within the search. There are several reasons why your pages may get to supplemental index:
- Duplicate content. Title elements and meta-tags that are identical can lead to duplicate content. When you run Joomla! system there can be PDF and print links on every article. When search spider looks at your website it scans the title, meta description, meta keywords and page content. Having PDF and print icons can lead to duplicate content as it is understood by search bot and as the result to supplemental index. To fix this just use Joomla! setting not to show these icons. To disable PDF and print icons in Joomla 1.0.x go to Global Configuration->Content and select “Hide” radio buttons. To do this in Joomla 1.5 you should go to Content->Article Manager->Parameters.
- Low pagerank. If a page has pagerank that is too low Google can drop it from its main index and move to supplemental index. To fix this you could try to get more quality backlinks to your pages.
- High page count, page freshness, manipulative links (paid links, excessive reciprocal linking, links injection)
3. 301 redirect Suppose you have site your-site.com. Sometimes search engines may think that http://your-site.com and www.your-site.com are different sites. In this case your pages will receive lower pagerank. The better way to avoid this is 301 redirect. To create correct 301 redirect from http://your-site.com to www.your-site.com you should enable .htaccess usage and add the following lines to this file:
Options +FollowSymLinks RewriteEngine On rewritecond %{http_host} ^your-site.com rewriterule ^(.*)$ http://www.your-site.com/$1 [R=301,L]
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(c) 2008 ARI Soft. This article or quotations from it may be used only by ARI Soft approbation.
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